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Market Research & Presentations

Spotlight of the Month - A shift to healthy and convenient offers: Products or categories “not good for health” and…
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting…
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the…
Vietnamese spend more on the fashions as their income increases. This survey was conducted to understand their behaviors in fashions…
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh.…

Influencer Marketing

Added on Friday, 04 August 2017 in Marketing & Media
Thank for the development of Web 2.0 and social media, each and every one is able to publish a message…
These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they…

Rethink Influencer Marketing

Added on Friday, 04 August 2017 in Marketing & Media
Consumers are tired of listening to and being chattered by traditional advertising messages on TV or in a magazine. Thus,…
The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,…
Vietnam economy sees positive improvements in Quarter 2, compared to the same period last year and the quarter 1. However,…

FMCG Monitor June 2017

Added on Thursday, 03 August 2017 in Marketing & Media
Vietnam economy sees positive improvements in Quarter 2, compared to the same period last year and the quarter 1. However,…
The 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report has now been published by WPP and Kantar…
Amendment on the deadline for submission of the application on using self-printed invoices, as well as the notification on invoice…

Doing Business in Vietnam 2017

Added on Thursday, 13 July 2017 in Marketing & Media
Grant Thornton Vietnam is pleased to issue the 2017 edition of ‘Doing Business in Vietnam’.Included is information about: the Country,…

Vietnam Hotel Survey 2017

Added on Thursday, 13 July 2017 in Marketing & Media
This report is prepared to provide readers with a general, as well as specific, view on hotel operations in Vietnam…
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