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Market Research & Presentations

Vietnam Consumer Trends 2018

Added on Thursday, 18 January 2018 in Marketing & Media
Vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In 2015…
This survey was conducted in order to understand the marketing activities, relationship between brands and agencies, as well as the…
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps…
Digital advertising is growing rapidly. We conduct the survey on the opinions of the digital marketers and investigate into the…
Many foreign brand comes in to Vietnam but Vietnam also has a number of good domestic fashion chains. We researched…

FMCG Monitor November 2017

Added on Tuesday, 19 December 2017 in Marketing & Media
Spotlight of the Month – Promising Private Label? While Private label accounts for 20-30% of total retail sales in US…

Vietnam E-Commerce Market 2017

Added on Friday, 08 December 2017 in Marketing & Media
The penetration of online shopping is higher and tends to increase in years to come. Let's take a look at…
The fourth annual Future of E-commerce in FMCG study shows that e-commerce now accounts for 4.6% of all FMCG sales.…

FMCG Monitor October 2017

Added on Wednesday, 22 November 2017 in Marketing & Media
Spotlight of the Month – Beer market: A star performer! Beer is the key driver of Beverage growth, achieving a…

Overview Of Golf In Vietnam

Added on Sunday, 05 November 2017 in Marketing & Media
There are 3 things to take away today: Vietnam has some of best modern golf courses in Asia-Pacific region, Vietnamese…
What Sports League Is The Most Popular? EPL Cumulative Losses Amount To Cumulative 2.5B USD Overlast 8 year period. Daily…
Entertainment programs domination on Free to air TV at weekend. In the U.S: TV Shows at weekdays. Only Sports at…
Using athletes to promote sport brands is the most common way to marketing in the world. However, in Vietnam, this…
But why football? With a global audience of more than 3.5 billion locked onto the beautiful game and with over…

Marketing For Fan

Added on Sunday, 05 November 2017 in Marketing & Media
Sports is increasingly about lifestyle & entertainment. Sports has the human element and values. Sports is all about passion. Despite…
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