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Market Research & Presentations

Don't Wait For The Big Ideas...

Added on Sunday, 05 November 2017 in Marketing & Media
BECAUSE “big ideas”….is just a word, because “big ideas” most times comes from LITTLE IDEAS from assets you may already…
How does Dentsu's model work? What do marketing rights mean? What are marketing solutions for brands? Sport Marketing is Win-Win-Win…
Vietnam is among the fastest growing economies in Asia, with a GDP target of 6.5% for 2017. Vietnam is changing,…

FMCG Monitor September 2017

Added on Thursday, 19 October 2017 in Marketing & Media
Spotlight of the Month – Biscuits: Hot season is coming! Biscuits have achieved outstanding growth for recent years, mostly driven…
VR experiences are becoming more real than reality itself. However, once the extremes are conquered, what would be the next…
Artificial intelligence (AI) takes manual processes (often analytics) and automates them. AI uses algorithms (formulas!) and exponential (growing really fast)…
Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-exist and can…
This survey is conducted to understand recognition and images of beer brands towards Vietnamese customer segmentation in terms of their…
Computer are a major part of our lifestyle. This survey aims to understand what types of computers desktop and laptop…
Eight women from 8 markets documented their daily care ritual, showing their personal skincare, makeup, lifestyle habits and preferences, along…

FMCG Monitor August 2017

Added on Monday, 02 October 2017 in Marketing & Media
Spotlight of the Month – The importance of Fresh Foods! Fresh Foods still represent the biggest spending in consumers’ wallet,…

Consumer Insights Asia Q2 2017

Added on Thursday, 21 September 2017 in Marketing & Media
Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce…
What if everyone's doing fake interactions, fake fans and fake ads? To beat the threat of fake likes, you’ll need…

Performance Marketing

Added on Thursday, 07 September 2017 in Marketing & Media
What is Performance Marketing? How to do Performance Marketing? See this report to know 3 factors you need to have…

Customer Experience Performance

Added on Thursday, 07 September 2017 in Marketing & Media
The best and most effective marketing is a happy customer, but is it just about your product and service? So…
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