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Market Research & Presentations

Understand Vietnam’s rural consumers, their size, their media habits, the channels to influence them and the business opportunities for domestic…
Recent innovations in online advertising mean that’s it’s easier than ever to get campaigns up quickly. Everyone is excited and…

Content Marketing via app store

Added on Thursday, 05 February 2015 in Marketing & Media
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest…
For advertisers the commodity in shortest supply is human attention. Advertising has changed dramatically since 20% of peple have looked…
Storytelling has evolved from telling personal stories to an effective tool in business communication that has a magic power to…
The very first international TV ad aired in Vietnam in 1992. Over the past eighteen years much has changed in…
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites…

Multi-trends in media

Added on Tuesday, 27 January 2015 in Marketing & Media
Content Is King “Everyone’s focused on tech and delivery and distribution, as well as audience segmentation” Attention Economy We can…

The Vietnam Browser / Search Market

Added on Monday, 10 November 2014 in Marketing & Media
Coc Coc is the most used search engine in Vietnamese. Over 17 million people are using Coc Coc. How did…
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