The Ho Chi Minh City Department of Tourism (HCMC-DOT) has launched a new communication campaign, “Hello Ho Chi Minh City” that will be executed from this month to the end of January 2021. The goal of this marketing campaign is to promote images of Ho Chi Minh City while encouraging Vietnamese domestic travellers to visit the city and people living in Ho Chi Minh City to further discover the city.
The campaign has been executed in two main phases. The first phase will focus on introducing the image of Ho Chi Minh City – a safe, lively and friendly city. During this phase the HCMC Department of Tourism will implemented several cultural activities, such as organizing an Ao Dai (Vietnamese traditional long dress) festival, and signing a cooperation agreement on safe, attractive tourism between HCMC and other provinces in the country.
The second phase of the marketing campaign will promote the official identity of HCMC tourism and organize other activities to link and promote tourism. Proposed activities during this phase include: conferences linking the greater HCMC region with provinces in the Northwest, Northeast and Central regions of the country; and the Techcombank Ho Chi Minh City International Marathon, which is planned for December 13, 2020.
In addition to these activities, HCMC’s tourism industry will boost its own promotional activities and communication channels with regional and international tourism organisations, including the Asian Federation of Exhibition and Convention Associations; the International Online Travel Agencies (OTAs) and the Tourism Promotion Organisation for Asian-Pacific Cities.
Vo Thi Ngoc Thuy, Deputy Director of the HCMC-DOT said that the “Hello Ho Chi Minh City” campaign is considered as the cornerstone of events and marketing programs that the city will enact to promote the city’s tourism brand among both domestic and international markets.
An additional goal of the "Hello Ho Chi Minh City" campaign will be to position HCMC as one of Asia’s leading business and tourism locations, that will host world-class conferences, conventions and exhibitions that will appeal to business travellers, while also being a city that places value on local cultural, heritage and lifestyle in a modern, safe and smart city that is capable of inspiring tourists to visit.