VietnamBusiness.TV - Insight Vietnam

 

David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett including 10+ years in Vietnam. David discuss advertising, branding, public relations, the internet and email marketing and talks about what works and what does not work as well as challenges that advertisers face in this market.
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David Lester - Managing Director, Leo Burnnett

David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett including 10+ years in Vietnam. David discuss advertising, branding, public relations, the internet and email marketing and talks about what works and what does not work as well as challenges that advertisers face in this market.

 

FBNC VietnamWith an improved business environment and rising trade confidence index, Vietnam is now deemed to be one of the world’s most attractive destinations for foreign investors. Hosted by Ms. Phi Nguyen, the Managing Partner – Indochina at World Franchise Associates and an expert in marketing communication, Insight Vietnam aims to deliver insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese investors and managers of foreign investment firms and international companies.

 

 

 

Insight Vietnam


Ralf Matthaes - Managing Director, Infocus Mekong

This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the market research field, Mr. Ralf Mathaes who covers a variety of topics including population…

Hoa Mai - Research Director, Nielsen

One of the key drivers of Vietnam’s economic growth rate is its extremely young population.. Hoa Mai, Research Director of The Nielsen Company Vietnam discusses the myths about the Vietnam’s…

David Lester - Managing Director, Leo Burnnett

David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett including 10+ years in Vietnam. David discuss advertising, branding, public relations, the internet…

Ayumi Konishi - Director General, Asian Development Bank

Why is the year of the cat more suitable for Vietnam than the year of the rabbit? It is a year, for Vietnam to bend a little now and jump…

Tony Burchill - Senior Trade Commissioner, AusTrade Vietnam

In this episode, we bring you closer to Vietnam through the eyes of Mr. Tony Burchill, the Senior Trade Commissioner for AusTrade Vietnam, and an expert in trade & investment…

The Real Estate Sector

With real estate as one of the key sectors for the foreign investment community in Vietnam, this episode of Insight Vietnam features, Mr. David Lyons, Country Head and Managing Director…

Investment Outlook of the EU in Vietnam

In this episode of Insight Vietnam, we have a discussion with Mr. Alain Cany, the President of the European Chamber of Commerce in in Vietnam and explore the perspectives of…

IP & Trade Mark Issues in Vietnam

Although Vietnam has been accepted by the WTO and signed agreements on Trade related-aspect of Intellectual Property Rights or TRIPS, there are still challenges with Vietnam’s system for protecting Intellectual…

Tourism Investment

Tourism is an important industry for Vietnam with the tourism industry accounting for more than 5% of the country’s GDP and provides employment for 1.4 million people. Mr. Marc Townsend,…

The Privatization Process of SOEs

In this issue of Insight Vietnam, we discuss the matter of State-owned Enterprises and the equitization process in Vietnam with Mr. Jonathan Pincus, former economist of the UNDP in Vietnam…

Education Investment in Vietnam

The education sector faces a number of challenges related to curricula, teaching quality and in infrastructure. To provide an overview of the opportunities and challenges in this fast-ranking sector Loading…

Suppy Chain Challenges in Vietnam

A key driver of Vietnam’s growth during the last two decades has been improved labor productivity. Mr. Eckart Dutz, Co-founder of Vietnam Supply Chain Community and Mr. Yen Nguyen Loading…

The Fund Management Sector in Vietnam

“Vietnam is hot”, but the fund / investment management section still faces difficulties and with the slow recovery of the global economy since 2010, is the sector painting a new…

HR Market Trend In Vietnam

During the long period of high growth, Vietnam's workforce expanded very quickly. However, a wide gap remains between the demand for and supply of skilled labor, which has posed challenges…

The Pharmaceutical Market in Vietnam

Vietnam’s pharmaceutical market is forecasted to lead the Asia Pacific region in growth at a compound annual rate of 19 percent according to a leading market research company and is…

Strategic Entry Into The Youth Sector: VN vs.The World

Asian youths under 20 make up roughly 35% of the total Asian population and are a significant market segment for manufacturers and marketers. Vietnam ranks 6th in Asia’s youth population,…

Vietnam Coffee Industry Outlook

Vietnam is the second biggest exporter of coffee in the world and the world’s biggest exporter of Robusta beans. Given the low quality and cheap prices of coffee exports, most…

Private Equity Investment in Vietnam

Private Equity investment in Vietnam remains a significant driver behind Vietnam’s economic growth and while private equity investors are optimistic they remain cautions because of macro-economic decisions that have dampened…