M2 - Marketing & Media Network - VietnamBusiness.TV

 

Ricardo Glenn - Business Director, Kantar Media Vietnam;
Loading the player...

TV isn’t Really Dying - It's Just Having Babies

Ricardo Glenn - Business Director, Kantar Media Vietnam

Is Television in the home dead? Are consumers now watching more television on smart phones, tablets and PC’s than on the “TV set” at home? What is the future for the television industry in Vietnam and are advertisers shifting money from television to digital? This presentation discusses all of these issues provides data that TV still play a significant role as an effective media channel that allows brands to connect with their target audiences.

Ricardo Glenn is the Business Development Director of Digital and the Cambodia Market for Kantar Media Vietnam. He has more than 20 years of experience working on Marketing, Market Research & Consulting in Mexico and Vietnam.

He has worked with many of Vietnam’s leading Communications & Market Research companies including Epinion, GSK, Millward Brown and Nielsen before joining Kantar Media in 2014. He has worked with a variety of multinational companies including Coca Cola, General Motors, Mars, Nestle and WalMart.

Articles


M2 Network Videos


2016 Industry Overview & Future Trends

Ralf Matthaes, ESOMAR Representative Vietnam

2018: The Year of Truly Multi-Media Campaigns

Phil Worthington - Managing Director, Millward Brown Vietnam

5 Questions Marketers Must Answer Before Creating A Video

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

BrandMagic Case Study

Oren Steinfeld - Co-Founder, BrandMagic

Building Brands Using Print, Digital & Social

Collin Crowell, Managing Director - Ringier Vietnam

Cinema Advertising

Jarrod Weber - CEO, WE Media

Content And Cross-channel Media Solutions

Ngo Thi Cam Tu - Co-Founder and Business Director, MegaMedia

Content Chaos

Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Content Marketing via App Store

Tham Pham, Digital Marketing and Content Manager - Samsung Vietnam

Content Marketing: You're Doing It Wrong

Dacey Calisura - Head of Strategy (Brand and Digital), Aleph Labs

Crawling to the Future - Vietnam Media Scene

Ralf Matthaes, Managing Director - Infocus Consulting

Creativity in the Connected World

Alan Cerutti - Co-founder and CEO, Happiness Saigon

Creativity Without Borders

Kate Bayona-Garcia - General Manager, Leo Burnett Vietnam

Customer Experience Delivering on The Brand Promise

Jason Woolley - Chief Digital Officer, KPMG Vietnam

Customer Experience Performance

Carsten Ley - Head of Customer Experience, Lazada Vietnam

Developing an Old Business for a New Market

Truong Nguyen - Founder / CEO, Chopp.vn

Digital Marketing – Navigating the Regulatory Landscape

Yee Chung Seck - Partner, Baker & McKenzie Vietnam

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Long Tran - Marketing Director, PharmaCity

Disruption! Brands Vs Agencies - Panel Discussion Part 1.

Pedro Baliza - Executive Vice President – Marketing, CMG Asia

Disruption! Brands Vs Agencies - Panel Discussion Part 2.

Kirsty Toomer - Client Director, MindShare

Does Market Research Kill Ad Creativity?

Phil Worthington - Managing Director, Millward Brown Vietnam

Don't Wait For The Big Ideas...

Salauddin Sulaiman Sinnakandu - Senior Director Sales and Marketing, Mediapro Asia

Engaging Consumers in The State of Mobile

Andrew Duck - Chief Technology Officer, Zinio

Five Trends Shaping Vietnamese FMCG

Dzung Nguyen - Director, Retail Measurement, Nielsen Vietnam

Fraud, Fakes & Facebook - How Marketers Can Survive in 2018 & Beyond

Oliver Woods - Director of Digital & Social Strategy, Red2 Digital

From Vietnam To The World – Can Vietnamese Brands Make It?

Phi Nguyen - Managing Partner – Indochina, World Franchise Associates

General Blockchain Landscape in Vietnam

Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs

Getting up Close and Personal with Mobile Research

Phuong Nguyen, Head of Qualitative - Cimigo

How AI is Changing Market Research

Richard Burrage - CEO of Cimigo Market Research / ESOMAR Vietnam

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How People React to Influencer Marketing Activities

Tang Gia Hai Lam - Deputy Director, Buzzmetrics

How to Communicating Your Brand to the Multi-media Generation

Phil Worthington, Managing Director - Millward Brown Vietnam

How to Win The New Consumer in 2017

Thue Quist Thomasen - Co-founder, Decision Lab

How to work best with your Ad Agency and creative team

Michael Ton - Client Services Director, Mullenlowe Vietnam

Influencer Marketing

Jay Jin - Founder and CEO, CREATORY

Influencer Or Celebrity?

Peter Skalberg - CEO, Y&R Advertising Indochina

Inside a Fashion E-commerce House

Yen Vu - Head of Marketing, Zalora Vietnam

Keep Calm and Blockchain on Marketing and Media

Kimble Ngo - ICO advisor, AmpMarketing Blockchain, Amblockchain.

Locate Vietnam Sport Brands In The Market

Hai Dang - Founder, Mofit and New York Health Club

Marketing For Fan

Phua Koon Kee - CEO, Aquarius Vietnam

Measuring Digital Advertising

Jay Kumar Kamala - Head of Quantitative Research, Epinion Vietnam

Native Advertising Moving Beyond Display

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

New York Festivals Advertising Awards

Hoang Tran - Founder & Chairman, Vietnam Marcom

On-line Market Place Boom & Research Implications

Ralf Matthaes - Infocus Mekong Research

Overview Of Golf In Vietnam

Mark Khan - Founder, Star Management

Performance Enhancement - Beating The Cheats

Oliver Woods - Director of Digital and Social Strategy, RED2 Digital

Performance Marketing

Long Le - Co-founder and CEO, PMAX

Publishing In The Digital Age

Andrew Duck - Managing Director, Audience Media

Retail Trend 2016 – What’s next?

Dzung Nguyen - Director, Retail Measurement, Nielsen Vietnam

Rethink Influencer Marketing

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

R.I.P Advertising

Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Size Matters - In Marketing & Media

Wolf Von der Hagen, Commercial Director - Indochine Media Ventures

Sport Marketing is Win-Win-Win Business

Chinara Abdykadyrova - Director, Dentsu X Vietnam

Sports Marketing in the Digital Age

Chris Tran - Vietnam Country Manager, Riot Games

Taking Ad Fraud Out Of Moblie Advertising

Pravin Shetty - Vice President, APAC, POKKT

The Brighter Future of Agency in Vietnam…

Mujalint Srivarintr - Managing Director, B.M.C by TPG

The Alchemy of CREATIVITY & TECHNOLOGY

Paolo Garcia - Digital Creative Director, Leo Burnett Vietnam

The Conenected Consumer

Aske Nickolaj Bach Østergård - Founder, Decision Lab

The Existential Threat Facing Advertising Agencies

Eric Olander - Chief Revenue Officer / Director, Ringier LABS

The Future of Market Research

Phil Worthington - Managing Director, Millward Brown Vietnam

The Power of Affiliate Marketing

Konami Saito - COO and CMO, Interspace Vietnam

The Road to Video Success in Vietnam

Kevin Yee - Chief Marketing Officer, POPS Worldwide

To Truly See Creativity, Look The Other Way

Kit Ong - Chief Creative Officer/Partner, The Purpose Group

Transform or Die - Vietnam Consumers, Are You Boring Them?

Kimble Ngo - Chief Wizard, Kyanon Digital

TV isn’t Really Dying - It's Just Having Babies

Ricardo Glenn - Business Director, Kantar Media Vietnam

Understand Vietnamese Youth in Depth

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Video Revolution = Client Confusion

Eric Olander - Chief Revenue Officer &

Vietnam Consumer Trends 2018

Richard Burrage - Managing Partner, Cimigo

Vietnam Consumer Trends to Catch in 2017

Richard Burrage - Managing Partner, Cimigo

Vietnam Media Landscape - How To Reach New Audience?

Ricardo Glenn - Business Development Director, Kantar Media Vietnam

Vietnam Pay-TV Landscape 2017

Giang Nguyen - Head of Advertising Sales, Vietnam Satellite Digital

Virtual Reality - The Next Step to an Ultimate Sensorial Experience

Eun Young Koh - Team Lead, Retail Experience Cheil Worldwide (Seoul)

What Content & Media Are Vietnamese Consumers Really Engaging With?

Tran Thi Thanh Mai - Managing Director, Kantar/TNS Media Vietnam

What's Next for Consumer Trends 2018?

Quynh Huong Nguyen - Managing Director, Nielsen Vietnam