M2 - Marketing & Media Network - VietnamBusiness.TV

 

Content Marketing: You're Doing It Wrong;
Loading the player...

Content Marketing: You're Doing It Wrong

Brands want to be publishers, but sometimes they can’t get out of their own way. From strategy to effort there are some key reasons why even the most elite of brands struggle. We dissect where brands go wrong and show you the potential of how any brand can create exceptional content.

Dacey

Dacey Calisura
Head of Strategy
Aleph Labs

Dacey Calisura is the Head of Strategy (Brands & Digital) for Aleph-Labs in HCMC. She is a digital native with over 15 years' experience in digital strategy, media planning and buying, social media, web project management, content management and agency management.

She has worked with global agencies and multinational brands across Australia, Middle East/Africa, Europe and Asia. In addition to Aleph-Labs, Dacey trains and consults to brands and corporate clients on 360 digital communications through the Vietnam Digital Academy, which facilitates workshops to educate business professionals on digital and marketing topics.

Articles


M2 Network Videos


Chris Tran - Vietnam Country Manager, Riot Games

Sports Marketing in the Digital Age

Phuong Nguyen - Vietnam Country Manager, AdAsia Holdings

Native Advertising Moving Beyond Display

Kimble Ngo - Chief Wizard, Kyanon Digital

Transform or Die - Vietnam Consumers, Are You Boring Them?

Andrew Duck - Chief Technology Officer, Zinio

Engaging Consumers in The State of Mobile

Khiem Truong - Founder / CEO, DSquare

Brand-Agency relationship in digital age

Mujalint Srivarintr - Managing Director, B.M.C by TPG

The brighter future of Agency in Vietnam…

Eric Olander - Chief Revenue Officer / Director, Ringier LABS

The Existential Threat Facing Advertising Agencies

Rakesh Singh - Managing Director, Havas Media

Future Agencies of Vietnam: The Game of Thrones

Vincent Van Dessel - Managing Director, Publicis Vietnam

Travel in time - Future of advertising in Vietnam

Lam Tran - CEO, Wise Pass

How WisePass has helped liquor brands to leverage mobile

Yen Vu - Head of Marketing, Zalora Vietnam

Inside a Fashion E-commerce House

Truong Nguyen - Founder / CEO, chopp.vn

Developing an Old Business for a New Market

Alexandre Dardy - CEO, Lazada.vn

A perspective on ecommerce in VN through the example of Lazada Marketplace

Kevin Yee - Chief Marketing Officer, POPS Worldwide

The road to video success in Vietnam

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

5 Questions Marketers Must Answer Before Creating A Video

Mervyn Cheo - Chairman & CEO, Phibious Group

Transforming Rural through Digital Video

Ricardo Glenn - Business Director, Kantar Media Vietnam

TV isn’t Really Dying - It's Just Having Babies

Michael Ton - Client Services Director, Mullenlowe Vietnam

How to work best with your Ad Agency and creative team

Kit Ong - Chief Creative Officer, Y&R

Promiscuity in Creativity: Or Why it's good to F**k around with information

Collin Crowell, Managing Director - Ringier Vietnam

Building Brands Using Print, Digital & Social

Ralf Matthaes, Managing Director - Infocus Consulting

Crawling to the Future - Vietnam Media Scene

Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel

How do Vietnamese Consumers Cope with the Current Economic Slowdown?

Lam Tran, CEO - Vice

Digital Marketing and E-Commerce in Vietnam

Phuong Nguyen, Head of Qualitative - Cimigo

Getting up Close and Personal with Mobile Research

Kengo Kurokawa, Founder / CEO - Asia Plus Inc.

Understand Vietnamese Youth in Depth

Harlow Russell, President - MuaBanNhanDat.vn

Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior

Phil Worthington, Managing Director - Millward Brown Vietnam

Communicating Your Brand to the Multi-media Generation

Trieu Nguyen, Founder & CEO - YouNet Media

Winning GEN Y by Listen – Understand – Engage in Social Media