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Content Marketing: You're Doing It Wrong;
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Content Marketing: You're Doing It Wrong

Brands want to be publishers, but sometimes they can’t get out of their own way. From strategy to effort there are some key reasons why even the most elite of brands struggle. We dissect where brands go wrong and show you the potential of how any brand can create exceptional content.

Dacey

Dacey Calisura
Head of Strategy
Aleph Labs

Dacey Calisura is the Head of Strategy (Brands & Digital) for Aleph-Labs in HCMC. She is a digital native with over 15 years' experience in digital strategy, media planning and buying, social media, web project management, content management and agency management.

She has worked with global agencies and multinational brands across Australia, Middle East/Africa, Europe and Asia. In addition to Aleph-Labs, Dacey trains and consults to brands and corporate clients on 360 digital communications through the Vietnam Digital Academy, which facilitates workshops to educate business professionals on digital and marketing topics.

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