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Kate Bayona-Garcia |
Kate Bayona-Garcia’s innovative approach to communications has earned her and her teams global and regional (APAC) recognitions for pioneering works. With over 12 years of working across different facets of integrated communications and spending 8 years with Leo Burnett, she has been embracing the agency’s dream to be the best creator of ideas that truly move people – bar none. In today’s age, she is determined to push the vigorous possibilities when creativity is powered by technology. Under her leadership, she has instituted a future-ready agency with a fully integrated digital specialists and creators piloting trailblazing initiatives in the country. Recently, Kate has been promoted to be General Manager of Leo Burnett Vietnam. In her new role, she will continue to develop the growing Leo Burnett operation in Ho Chi Minh City. |
Articles
Event photos
https://www.vietnambusiness.tv/en/tv-programs/m2-marketing-media-network/813/creativity-without-borders#sigProGalleria6934fa37c5
M2 Network Videos
2018: The Year of Truly Multi-Media Campaigns
Phil Worthington - Managing Director, Millward Brown Vietnam
5 Questions Marketers Must Answer Before Creating A Video
Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)
A Global View of AI & VR and Their Impact on Marketing & Media
Son Vu - Senior Manager, Microsoft Vietnam
A Perspective on Ecommerce in VN Through The Example of Lazada Marketplace
Alexandre Dardy - CEO, Lazada.vn
Content And Cross-channel Media Solutions
Ngo Thi Cam Tu - Co-Founder and Business Director, MegaMedia
Content Marketing: You're Doing It Wrong
Dacey Calisura - Head of Strategy (Brand and Digital), Aleph Labs
Customer Experience Delivering on The Brand Promise
Jason Woolley - Chief Digital Officer, KPMG Vietnam
Digital Marketing – Navigating the Regulatory Landscape
Yee Chung Seck - Partner, Baker & McKenzie Vietnam
Disruption! Brands Vs Agencies - Panel Discussion Part 1.
Long Tran - Marketing Director, PharmaCity
Disruption! Brands Vs Agencies - Panel Discussion Part 1.
Pedro Baliza - Executive Vice President – Marketing, CMG Asia
Disruption! Brands Vs Agencies - Panel Discussion Part 2.
Kirsty Toomer - Client Director, MindShare
Does Market Research Kill Ad Creativity?
Phil Worthington - Managing Director, Millward Brown Vietnam
Don't Wait For The Big Ideas...
Salauddin Sulaiman Sinnakandu - Senior Director Sales and Marketing, Mediapro Asia
Football Sponsoring & Advertising - A Express Entrance To Vietnam Market
Dat Pham - Sports Manager, VSTV/K+
Fraud, Fakes & Facebook - How Marketers Can Survive in 2018 & Beyond
Oliver Woods - Director of Digital & Social Strategy, Red2 Digital
From Vietnam To The World – Can Vietnamese Brands Make It?
Phi Nguyen - Managing Partner – Indochina, World Franchise Associates
Gen Y & Digital Marketing? Changing Vietnamese Property Buyer Behavior
Harlow Russell, President - MuaBanNhanDat.vn
General Blockchain Landscape in Vietnam
Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs
How Consumer and Corporate Brands Can Reach And Engage Their Customers By Interaction With Sports Marketing And Media Entities
Ivan Codina - Managing Director, La Liga - SEA, Australia, Japan and South Korea
How do Vietnamese Consumers Cope with the Current Economic Slowdown?
Huy Hoang Nguyen, Business Development Director - Kantar Worldpanel
How to Communicating Your Brand to the Multi-media Generation
Phil Worthington, Managing Director - Millward Brown Vietnam
How to work best with your Ad Agency and creative team
Michael Ton - Client Services Director, Mullenlowe Vietnam
Keep Calm and Blockchain on Marketing and Media
Kimble Ngo - ICO advisor, AmpMarketing Blockchain, Amblockchain.
Performance Enhancement - Beating The Cheats
Oliver Woods - Director of Digital and Social Strategy, RED2 Digital
Promiscuity in Creativity: Or Why it's good to F**k around with information
Kit Ong - Chief Creative Officer, Y&
Size Matters - In Marketing & Media
Wolf Von der Hagen, Commercial Director - Indochine Media Ventures
The Alchemy of CREATIVITY & TECHNOLOGY
Paolo Garcia - Digital Creative Director, Leo Burnett Vietnam
To Truly See Creativity, Look The Other Way
Kit Ong - Chief Creative Officer/Partner, The Purpose Group
Transform or Die - Vietnam Consumers, Are You Boring Them?
Kimble Ngo - Chief Wizard, Kyanon Digital
TV isn’t Really Dying - It's Just Having Babies
Ricardo Glenn - Business Director, Kantar Media Vietnam
Vietnam Media Landscape - How To Reach New Audience?
Ricardo Glenn - Business Development Director, Kantar Media Vietnam
Virtual Reality - The Next Step to an Ultimate Sensorial Experience
Eun Young Koh - Team Lead, Retail Experience Cheil Worldwide (Seoul)
What Content & Media Are Vietnamese Consumers Really Engaging With?
Tran Thi Thanh Mai - Managing Director, Kantar/TNS Media Vietnam
Winning GEN Y by Listen – Understand – Engage in Social Media
Trieu Nguyen, Founder and CEO - YouNet Media
Working in Marketing Has Become One of The Most Challenging Jobs
Thanh Bui - HCMC Director, MVV SnP Agency
