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How People React to Influencer Marketing Activities

These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they trust and they are often motivated by word of mouth rather than ads, as brand content is everywhere and consumers have started to become desensitized to it.

Hai Tang

Tăng Gia Hải Lam
Deputy Director
Buzzmetrics

Tang Gia Hai Lam is one of the well-known digital marketers in Vietnam. He started his advertising career at JWT Vietnam and then Leo Burnett Vietnam where he built up his strong base in marketing communications while working with leading clients from both agencies.

He later joined Climax Marketing as Business Director and had a significant contribution in building up Climax as one of the fastest growing and biggest digital agencies in Vietnam.

In early 2017, Lam moved to Buzzmetrics and is now working with agencies and brands in the areas on data, insights and consumer trends in social media.

In addition, Lam has also been working with the AIM Academy since 2013, to develop and manage it’s Digital Platform Management training courses in Vietnam.

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