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Performance Marketing;
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Performance Marketing

What is Performance Marketing? How to do Performance Marketing? See this report to know 3 factors you need to have to do performance marketing: media, people and technology.

Long-Le

Long Le
Co-founder and CEO
PMAX

Le Xuan Long is the Co-founder and Chief Executive Officer of PMAX – Performance Marketing Agency. His agency remains focused on its uniqueness in the market by focusing on high-quality performance marketing solution with strong analytical expertise, especially in the field of E-commerce.

Before founding PMAX, he worked for Lazada Vietnam for three years in a variety of roles including, Deputy Chief Commercial Officer – Head of Performance Management; Head of Operations Planning & Performance Management; and Chief Marketing Officer.

Long has a distinguished academic background – he attended MPW college and then Oxford University (United Kingdom), where he earned his bachelor degree in Economics and Management in 2008. After studying at Oxford he worked for as a consultant for McKinsey & Company for 3-1/2 years.

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