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Sport Marketing is Win-Win-Win Business;
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Sport Marketing is Win-Win-Win Business

How does Dentsu's model work? What do marketing rights mean? What are marketing solutions for brands?

Chinara

CHINARA ABDYKADYROVA
Director
Dentsu X Vietnam

Chinara Abdykadyrova joined Dentsu X Vietnam (the former Dentsu Media Vietnam) three years ago and found her passion in Sports Marketing, which has been developing in Vietnam thanks to the support of Dentsu Inc’s Football Business Asia Division. Since then, she has been leading football related projects in Vietnam and the Southeast Asian region; as well as J.League / JFA (Japan Football Association) related campaigns in Vietnam.

Being in charge of the Vietnam National Team and Vietnam’s Professional Football League projects, Chinara has built up close relationships with Football Federations in Southeast Asia and has been involved in the biggest tournaments in the region, including the AFF Suzuki Cup and Toyota Mekong Club Championship.

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