Market Research Trends - 2016

M2 - Marketing & Media Network

Advertising, Digital, Marketing & Media

 

April 6th (Wed) 6:00pm - 9:00pm
Hard Rock Cafe
Kumho Asiana Plaza, 39 Le Duan Avenue
District 1, HCMC


Speakers / Networking Party
Tickets @ 250,000 VND


 

2016 - Vietnam Market Research Trends

Join us for April's “M2 – Marketing & Media Network” on the topic of Vietnam Market Research Trends

We have six of Vietnam's leading market research experts who will discuss trends in Consumer / Media / Mobile / Retail and The Future of Market Research. As with all of our M2 – Marketing events there will be networking with drinks and food before and after the presentations.

The event is co-organized with ESOMAR Vietnam and the Vietnam Market Research Community

 

Esomar           VMRC

MODERATOR

Lien Phuong
Tran Lien Phuong
Research Director
InsightAsia Research Group

Tran Lien Phuong [aka SKINNY], appointed as Research Director, InsightAsia Research Group, Vietnam since August 2015.

  • Research Director at Epinion | October 2011- July 2015
  • Group Account Director & Research Director, TNS Vietnam | 1996 – 2011
  • Senior Account Supervisor, Ogilvy & Mather Advertising | 1994-1996

A well-known moderator and speaker at international seminars on Brand Strategy and Communication and an “honored lecturer” at Vietnam Marcom since 2000. Experienced with many large market research projects for both local and multinational clients across multiple sectors

Skinny is a certified Neuro Linguistics Programming (NLP) Specialist, and one of the most senior research practitioners in Vietnam’s market research industry.

SPEAKERS

Richard
Richard Burrage
Managing Partner
Cimigo

Topic – CONSUMER

Richard Burrage is the Managing Partner of Cimigo, a regional marketing research agency in Asia (wwww.cimigo.com). Richard has worked across Asia Pacific consulting across a range of industries and business issues. He travels constantly. He loves advising clients on new product development, brand and communications development. Richard is a UK national, who has lived in Asia longer than his place of birth. He resides in Saigon, with his Vietnamese wife and three children.

Ralf
Ralf Matthaes
Managing Director
Infocus Consultants

Topic – MOBILE

Ralf is the founder and Managing Director of Infocus Mekong Research, Vietnam’s first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research.

As Vietnam’s longest practicing Market Researcher, Ralf established TNS Vietnam in 1996 and over the years, set-up and ran TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar, garnering dominant market share in each market, as well as running TNS Thailand & Malaysia.

A Graduate of Wilfred Laurier University, Ralf served as Aide de Campe (read glorified coffee boy) for the Deputy Minister of Ontario Canada before succumbing to the charms of Vietnam in January of 1994.

Ricardo
Ricardo Glenn
Business Director
Kantar Media Vietnam

Topic – MEDIA

Ricardo Glenn is the Business Development Director of Digital and the Cambodia Market for Kantar Media Vietnam. He has more than 20 years of experience working on Marketing, Market Research & Consulting in Mexico and Vietnam.

He has worked with many of Vietnam’s leading Communications & Market Research companies including Epinion, GSK, Millward Brown and Nielsen before joining Kantar Media in 2014. He has worked with a variety of multinational companies including Coca Cola, General Motors, Mars, Nestle and WalMart.

Phil
Phil Worthington
Managing Director
Millward Brown Vietnam

Topic – The Future of Market Research

Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the expansion of the Millward Brown brand in Vietnam.

Phil is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry here since 1994. His particular area of focus is on understanding brands and communication impact.

Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), the UK (1999-2001) and Thailand (2004-2007) and has a keen understanding of marketing in Southeast Asia. He is a key speaker at brand and marketing events in Vietnam and overseas.

Dzung
Dzung Nguyen
Director, Retail Measurement
Nielsen Vietnam

Topic – RETAIL

Dzung Nguyen is Director of Nielsen Retail Measurement Services. Prior to this, he was a CMI Director of Mondelez Kinh Do and Nielsen Analytics Consulting in USA & China.

Dzung has extensive experience in market research in both developed markets (the United States) and developing markets (China & Vietnam) and a great story of driving team development and client management.

EVENT SCHEDULE & VENUE

Schedule:

Date: April 6th. 2016

18:00 - Doors Open

          - Networking & Food

18:45 - Presentations

20:15 - Networking & Food

 

Ticket Ranks:

  1. Register and transfer via Bank or Ticketbox: 250.000 VNĐ

  2. Register now and pay cash at the door: 300.000 VNĐ

  3. Coming without registration: 350.000 VNĐ

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.

EVENT SIGN-UP

M2 RegistrationM2 - Marketing & Media Network
April 6th (Wed) / 6:00pm - 9:00pm / Hard Rock Cafe

 

Online Registration Closed!

 

** There is no VAT invoice to be issued for M2 event. Thank you!

ESOMAR & VMRC Members - Receive a 10% discount - Please use the code

If you have registered but will not attend, please notify us by April 6th at 12:00pm so that we can cancel food & drinks for you. If you have pre-paid you will received credit to attend our next event. Email – ely.itvasia@gmail.com

BANK INFORMATION

VietcomBankBank: Vietcombank

Branch: Saigon South

Account name: Pham Thi Khanh Tam

Account number: 0181003321198

ACB BankBank: Asia Commercial Bank (ACB)

Account name: Pham Thi Khanh Tam

Account number: 167873259

EVENT SUPPORTERS

M&A Promotions                VietnamBusiness.TV

MEDIA PARTNERS

         AsiaLife                Dat Viet

iTV Asia       Nhip Cau dau tu       TicketBox       Vietnam Business TV