Marketing & Media Network
Advertising, Digital, Marketing &
(Wed) 6:00pm - 9:00pm
Hard Rock Cafe
Asiana Plaza, 39 Le Duan Avenue
District 1, HCMC
Speakers / Networking Party
Tickets @ 250,000 VND
2016 - Vietnam Market Research Trends
Join us for April's “M2 – Marketing & Media Network”
on the topic of Vietnam Market Research Trends
We have six of Vietnam's leading market research experts who will discuss trends
in Consumer / Media / Mobile / Retail and The Future of Market Research. As with
all of our M2 – Marketing events there will be networking with drinks and food
before and after the presentations.
The event is co-organized with ESOMAR Vietnam and the Vietnam Market
Tran Lien Phuong
InsightAsia Research Group
Tran Lien Phuong [aka SKINNY], appointed as Research
Director, InsightAsia Research Group, Vietnam since August 2015.
- Research Director at Epinion | October 2011- July 2015
- Group Account Director & Research Director, TNS Vietnam |
1996 – 2011
- Senior Account Supervisor, Ogilvy & Mather Advertising |
A well-known moderator and speaker at international seminars on
Brand Strategy and Communication and an “honored lecturer” at
Vietnam Marcom since 2000. Experienced with many large market
research projects for both local and multinational clients across
Skinny is a certified Neuro Linguistics Programming (NLP)
Specialist, and one of the most senior research practitioners in
Vietnam’s market research industry.
Topic – CONSUMER
Richard Burrage is the Managing Partner of Cimigo, a
regional marketing research agency in Asia (wwww.cimigo.com).
Richard has worked across Asia Pacific consulting across a range of
industries and business issues. He travels constantly. He loves
advising clients on new product development, brand and
communications development. Richard is a UK national, who has lived
in Asia longer than his place of birth. He resides in Saigon, with
his Vietnamese wife and three children.
Topic – MOBILE
Ralf is the founder and Managing Director of Infocus
Mekong Research, Vietnam’s first dedicated Mobile Market Research
firm. Infocus focuses on Mobile phone data collection, specialized
custom research and integrated strategic research and covers the
Mekong region with partners, MDI & POD Research.
As Vietnam’s longest practicing Market Researcher, Ralf
established TNS Vietnam in 1996 and over the years, set-up and ran
TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar,
garnering dominant market share in each market, as well as running
TNS Thailand & Malaysia.
A Graduate of Wilfred Laurier University, Ralf served as Aide de
Campe (read glorified coffee boy) for the Deputy Minister of Ontario
Canada before succumbing to the charms of Vietnam in January of
Topic – MEDIA
Ricardo Glenn is the Business Development Director of
Digital and the Cambodia Market for Kantar Media Vietnam. He has
more than 20 years of experience working on Marketing, Market
Research & Consulting in Mexico and Vietnam.
He has worked with many of Vietnam’s leading Communications &
Market Research companies including Epinion, GSK, Millward Brown and
Nielsen before joining Kantar Media in 2014. He has worked with a
variety of multinational companies including Coca Cola, General
Motors, Mars, Nestle and WalMart.
Millward Brown Vietnam
Topic – The Future of Market
Phil Worthington is the Managing Director of Millward
Brown Vietnam, responsible for overseeing the expansion of the
Millward Brown brand in Vietnam.
Phil is one of the most experienced authorities on the
development of brands in Vietnam, having worked in the market
research industry here since 1994. His particular area of focus is
on understanding brands and communication impact.
Interspersed with his time in Vietnam, Phil has also worked for
market research companies in Myanmar (1997), the UK (1999-2001) and
Thailand (2004-2007) and has a keen understanding of marketing in
Southeast Asia. He is a key speaker at brand and marketing events in
Vietnam and overseas.
Director, Retail Measurement
Topic – RETAIL
Dzung Nguyen is Director of Nielsen Retail Measurement
Services. Prior to this, he was a CMI Director of Mondelez Kinh Do
and Nielsen Analytics Consulting in USA & China.
Dzung has extensive experience in market research in both
developed markets (the United States) and developing markets (China
& Vietnam) and a great story of driving team development and client
EVENT SCHEDULE & VENUE
Date: April 6th. 2016
18:00 - Doors Open
- Networking & Food
18:45 - Presentations
20:15 - Networking & Food
Register and transfer via Bank or
Ticketbox: 250.000 VNĐ
Register now and pay cash at the door: 300.000 VNĐ
Coming without registration: 350.000 VNĐ
Included in the ticket price two drinks (beer / soft drinks / water) or one
wine, finger foods, network party and the speaker presentations.