Marketing & Media Network
Advertising, Digital, Marketing &
(Wed) 6:00pm - 9:00pm
Hard Rock Cafe
Asiana Plaza, 39 Le Duan Avenue
District 1, HCMC
Speakers / Networking Party
Tickets @ 250,000 VND
THE RISE OF INFLUENCER MARKETING
Influencer Marketing has been shown to deliver 11 times higher ROI than
traditional brand marketing. 30% of marketers have budgets for influencer
marketing in 2017 and the number is expected to increase to 40% in 2018.
What is Influencer Marketing and
how can your brand or company use it in Vietnam?
As influencer–brand partnerships begin to reach mass
adoption, what are the technologies and metrics and considerations that
marketers should be looking at?
To answer these questions and more, join us for our August
2nd M2 – Marketing & Media network event on “The Rise
of Influencer Marketing”.
We have four outstanding experts
who will discuss the different facets on influencer marketing ... who
the key influencers in Vietnam are; the strategies and technologies used to push
influencers into key digital channels; how Vietnamese consumers react to
influencer marketing; and the key considerations that brands and companies need
to know to create and manage successful influencer campaigns.
THIS MONTH’S FEATURED SPEAKERS
Founder & CEO
Jay Jin is the Founder & CEO of CREATORY, a Multi Channel
& Platform Network that harnesses the power of “micro influencers”
and creates new opportunities for brands by attracting and
converting digital natives into new customers.
Jay has many years of experience in providing brand entertainment
strategies in Asian markets such as Korea, India, and Vietnam and
founded CREATORY to provide content-driven branding strategies and
content production services that leverage the massive buying
decision influencing power of “micro influencers”.
CREATORY is providing confluence marketing solution for
clients in Vietnam by integrating and reorganizing the conflicts of
interest between brands, agencies, and influencers. Clients have
included, Line, Orion, Perfetti Van Melle, Riots, Samsung and VNG.
Tăng Gia Hải Lam
Tang Gia Hai Lam is one of the
well-known digital marketers in Vietnam. He started his advertising
career at JWT Vietnam and then Leo Burnett Vietnam where he built up
his strong base in marketing communications while working with
leading clients from both agencies.
He later joined Climax Marketing as
Business Director and had a significant contribution in building up
Climax as one of the fastest growing and biggest digital agencies in
In early 2017, Lam moved to
Buzzmetrics and is now working with agencies and brands in the areas
on data, insights and consumer trends in social media.
In addition, Lam has also been working
with the AIM Academy since 2013, to develop and manage it’s Digital
Platform Management training courses in Vietnam.
Vietnam Country Manager
Phuong Nguyen is the Vietnam Country Manager for AdAsia
Holdings. Bi manages the company’s offices in Ho Chi Minh City and
Hanoi, and has been involved with digital marketing and media since
2011. She has also played key management roles in the both marketing
communication and media companies in Vietnam.
She has worked with Time Universal Communications as both the
CEO’s Assistant and later a Senior Account Manager; Mediacom Vietnam
as Digital Supervisor; and MicroAd Vietnam, where she was the
General Manager for the Hanoi office.
Y&R Advertising Indochina
Peter Skalberg is the CEO of Y&R
Advertising Indochina with responsibilities for Cambodia, Laos,
Myanmar, Thailand and Vietnam. He say’s that “Advertising runs in
Skalberg family.” His brother is a Executive Creative Director in an
agency and so is his father.
Peter started out in newspapers and then
moved to agency side and has worked on some of the most successful
multi-national brands in the world. With over 30 years of
advertising experience managing offices and global brands his
experience is vast covering a wide range of brands and products such
as Bel, Coca-Cola, Colgate, Emirates Airlines, Ferrero, Fosters
Beer, General Motors, Heineken, Nestle, Nokia and RedBull.
Structured, strategic and with a strong
conviction Peter has built Asia as his home for the past 23 years.
Having first worked in Vietnam 1994 he returned to Saigon in 2016
and is building the Y&R Indochina Network and the Y&R philosophy of
“Resisting the Usual”.
EVENT SCHEDULE & VENUE
Date: August 2nd. 2017
18:00 - Doors Open
- Networking & Food
18:45 - Presentations
20:15 - Networking & Food
- Register and transfer via Bank or Ticketbox: 250.000 VNĐ
- Register now and pay cash at the door: 350.000 VNĐ
- Without registration / pay cash at the door: 400.000 VNĐ
Included in the ticket price two drinks (beer / soft drinks / water) or one
wine, finger foods, network party and the speaker presentations.