"Virtual Reality - The Next Step to an Ultimate Sensorial
From extreme rollercoasters to kayaking in Icelandic waterfalls,
Virtual Reality experiential solutions have enabled audience to
experience the places and activities they could only dream of.
Creating synergy with various technical solutions, VR experiences
are becoming more real than reality itself. However, once the
extremes are conquered, what would be the next step for VR? Thanks
to high capacity compression technology, users can stream
3D-rendered virtual world anywhere, any time. In this session, Eun-young
Koh will share the insights and visions on next generation VR
creative and how VR will impact business and consumer marketing.
Eun Young Koh is an experiential marketer and consumer
trend researcher. She started her career at Samsung Electronics as a
design strategist and moved to Cheil worldwide as a consumer insight
based marketer. She has been leading innovative collaboration
projects with designers and artists to position Samsung products
within the “Art” and “Lifestyle” context.
Eun Young has been in charge of Samsung Serif TV global
marketing since the first launch at the London Design Festival and
is now leading Retail Experience Team to develop in-store contents
and experiential solutions for Samsung Galaxy.
Eun Young is a keynote speaker and is conducting a VR
contents seminar in Spikes Asia Festival of Creativity (Sept) 2017
and will coming to Saigon and will giving a shortened version of
this seminar at our M2 event.