Marketing & Media Network
Advertising, Digital, Marketing &
(Wednesday) 6:00pm - 9:00pm
Hard Rock Cafe
MPlaza, 39 Le Duan Avenue
District 1, HCMC
Register and pay now:
Register and pay later: 350.000 VNĐ
Pay at the door: 400.000 VNĐ
Disruption! Brands vs Agencies
Never in the history of advertising and marketing has there been great
disruption and discord between agencies and brands.
New technologies and changes in consumer habits and media consumption are
changing how consumers interact with brands. Brands are bypassing agencies and
are working with consulting companies to help build their brands and
infrastructure; they’re creating and distributing content without the assistance
of their agencies and they’re bringing marketing services in house.
Agencies are increasingly outsourcing services and technology solutions that
they can’t build and many agencies have become project coordinators rather than
creators of great creative.
Is this disruption between brands and agencies only happening in the USA and
Europe or is it also taking place here in Vietnam and how are brands and
agencies evolving in their relationships?
Join us on June 6th to answer these
questions and more with our outstanding panel of agency and brand experts. This
event is co-organized and supported by Vietnam Marcom.
THIS MONTH’S FEATURED SPEAKERS
Founder & Chairman – Vietnam Marcom
Hoang Tran is the founder and chairman of VietnamMarcom, a
pioneering marketing communications and brand-building academy that
was founded in 2001. He is known in Vietnam’s MarCom industry as an
innovator with a history of working, teaching, and contributing in
the higher education of Vietnam marketing and communications
In addition to Vietnam Marcom, Tran is a founding member
of the CSR Universal Organization in Vietnam. He is also the Country
Representative for The New York Festivals; is President of the
Vietnam Marketing Association; is a long time member of Asia
Federation of Advertising Association (AFAA) and of The
International Advertising Association (IAA Global).
Executive Vice President – Marketing, CMG Asia
Pedro Baliza is the EVP for Marketing for CMG.Asia, a
leading fitness, health and lifestyle company. He has more than 8
years of experience in the e-commerce, marketing in senior
Prior to working with CMG.Asia, Pedro worked with Rocket
Internet and served as a key expansion partner for Nova Founders
Capital, leading the FinTech investment firm in South East Asia.
Most recently, he was with Lazada Group, where he headed the
Marketplace and FMCG departments in Vietnam, working closely with
top consumer brands. At CMG.Asia, Pedro oversees Marketing
and Retail with a strong focus on digital and analytics.
HCMC Director, MVV SnP Agency
Thanh Bui is the HCMC Director of MVV SnP Agency and has almost 10 years
of experience in Marketing and Communications. She has a passion for
working with clients and for developing branding and communication
strategies that are appropriate and effective for each client.
At MVV Agency, she has worked with a variety of clients including
Decca, Gamuda Land Vietnam, Techcombank, Vietravel, Tp Link (Neffos),
the Vietnam Motor Show and Yola. The experience of working with
these companies has taught her to combine strategic thinking and
practical experience to get results.
Thanh has a Master's degree in economics from the
University of Bolton in the UK and she is currently a lecture at
Marketing Director – PharmaCity
Long Tran is the Marketing Director of Pharmacity and has
extensive experience in Omni-channel Retail Marketing. He has a
proven track record in connecting digital and physical touch points
in the consumer purchase journey and generating revenue growth in
both online and offline formats.
Prior to Pharmacity, Tran was responsible for diverse parts of
retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim
and Nhom Mua.
At Pharmacity, Tran manages branding strategies, marketing and
communications and CRM activities. He believes that O2O Marketing is
a philosophy that enables brands to shorten the distance to
consumers while providing them a seamless shopping experience.
Country Head, MindShare
Shankar Rajagopal is the new country head for Mindshare
Vietnam and came to HCMC in March. He has 19-years of experience in
the media, communications and market research industries and has has
worked in multiple Asian markets – China, India, Malaysia and
Vietnam and worked in multiple business sectors including banking,
FMCG and retail.
At Mindshare Vietnam, Shankar is focused on leading the
team in the fast-growing areas of content, data and technology. He
believes that Mindshare is not just a media agency, but is a
strategic business partner for its clients and wants his talents to
talk ‘business, not media’ with clients.
EVENT SCHEDULE & VENUE
Date: June 6th. 2018
- 18:00 - Doors Open
- Networking & Food
- 18:45 - Presentations
- 20:30 - Networking & Drinks