Marketing & Media Network
Advertising, Digital, Marketing &
(Tuesday) 6:00pm - 9:00pm
Hard Rock Cafe
MPlaza, 39 Le Duan Avenue
District 1, HCMC
Register and pay now:
Register and pay later: 350.000 VNĐ
Pay at the door: 400.000 VNĐ
Blockchain in Advertising, Communications & Marketing
“Blockchain may have a bigger impact than “anything” marketers have
encountered since the advent of the internet. Blockchain applications will
create entirely new solutions to marketers’ challenges, while other applications
will aim to solve problems in ways that are arguably more impervious to fraud,
more reliable, or better in some other way.”
Advertising Age – October 2017
Blockchain will change Advertising, Communications & Marketing
1. Verify ad
delivery, confirming that a real person saw the ad – verify engagement with the
performance of any ads that are delivered and prevent the ad from being over
served while ensuring optimal frequency
publishers, tech companies, agencies and others who should be compensated for
the creation, delivery or performance of ads
advertisers and publishers to directly negotiate on advertising prices reducing
agencies, and media companies while providing greater transparency
4. Reward and
pay consumers for the use of their data including personally identifiable
information, interests and purchase plans and give them a transparent look at
how their data is used by the advertiser
5. Reward and
pay consumers for contributing new content to an advertiser’s campaign and for
the use of the content they have created related to the brand
6. Verify that
influencers are really influencers and that they meet the marketer’s criteria
and that followers are real people and not bots
This is just the beginning! The internet in
1994 was America Online and for most brands, companies and people, nothing else.
Few people or companies had dreamed of search engines, social networks or
smartphones and all of the applications that have been created through the
internet. Today, blockchain means little more than Bitcoin for most people who
have hard of it.
The applications are coming, and marketing will never
be the same!
To learn where
advertising agencies, brands, digital companies and media companies in Vietnam
are in the blockchain era, and how the are using “Blockchain in Advertising,
Communications & Marketing” join us at our M2 –
Marketing & Media event on March 6th / Tuesday.
This event is
being co-organized by
“Vietnam Blockchain Week” and is a special event created
specifically for people in advertising, communications and marketing. Our
speakers will be:
THIS MONTH’S FEATURED SPEAKERS
ICO advisor, AmpMarketing Blockchain, Amblockchain.co
Kimble Ngo is the ICO advisor, AmpMarketing Blockchain at
Amblockchain.co. His mission is to help Brands
and Advertising Agencies create magic for their clients. A recent
client campaign won the “Best in Show” award at the Mobile Marketing
Association's SMARTIES VIETNAM 2016.
As well as Kyanon, Kimble founded Amplify Influence and The
Modern Day Warrior. His work helps Senior Executives, IT analyst,
Sales Staff, and entrepreneurs “Kick Butt” in their career and
business. It is a mix of Competency and Character Skills
development, with a heavy dose of mindset management.
Chief Marketing Officer, Infinity Blockchain Labs (HCMC)
Nicole Nguyen has years of experience working in sales and
marketing for multinational companies, NGO and multinational
institutions such as Asian Development Bank and World Bank.
Nicole has well-rounded experiences in both business and
social realms within multinational environments. She was a speaker
at major Blockchain events including Blockfin Asia, Shanghai
Blockchain Week, World Bank/IFC event themed Blockchain transforms
Global Supply Chain and Trade Finances and Seamless Asia 2017.
She is the author of the #1 Vietnam Blockchain Landscape Report
and she is an organizer of the Vietnam Blockchain Hackathon in 2017,
organizer of the ENIGMA Vietnam blockchain contest and the organizer
of Vietnam Blockchain Week 2018.
As the head of marketing at Infinity Blockchain Labs, Nicole is
entrusted to work with multinational institutions such as the Asian
Development Bank, Unilever Vietnam and the World Bank and to
leverage her understanding and extensive network to develop the
blockchain and tech startup ecosystem in Vietnam with the goal to
transform the Vietnam into the leading Blockchain hub in the region.
Dr. David Nguyen
Founder of Blockchain Intelligence Group - Singapore
Dr. David is the President of the Vietnam Chamber of
Commerce in Singapore (VietCham Singapore), where he advises various
Vietnamese and international enterprises on their local and global
business expansion. He is also Chairman of Regulus Investment and
Capital Holdings, a Singaporean private equity firm and Vice
President of the Vietnamese Association in Singapore. David has
helped over 120 Vietnamese SMEs and startups expand into the global
market through the Singapore gateway.
Dr. Nguyen's extensive professional experience and
management skillset has dramatically helped clients streamline
operations, increase efficiencies, and improve services. A stealth
leader, strategist and synergist, he connects downwards, upwards,
and across to design business models and systems that maximize
value. Maximizing "management by walking around", he champions,
energizes, and unifies all stakeholders. His strength is delivering
the highest possible ROI, banking on the best cost basis. David
holds a PhD from the Université du Maine – France, and a double MBA
in Marketing and Strategy from Nanyang Business School – Nanyang
Technological University, Singapore.
Managing Director, Havas Media Vietnam
Rakesh Singh is the Managing Director of Havas Media,
Vietnam. He moved to Vietnam after a 3-1/2 year stint with Omnicom
in West & Central Africa. He started his career in media industry in
1999 and has 17+ years of rich experience with leading media
agency groups including Group M, Omicom and Publicis.
Rakesh's experience spreads across Strategic Integrated Media
Planning & Solutions & New Business Development, with Leadership &
Team Management roles across the APAC & West Africa Markets. He has
an exceptional track record of operational excellence in
communications planning and he is a winner of prestigious media
awards like Goa Fest, Emvies, India and the Global BP Media Innovations
CEO - Tomoapps
Long Vuong is the Founder and CEO of Tomochain in Hanoi. He
is an academic who studied economics at the International Institute
of Social Studies and was a former Researcher and PhD candidate at
the University of Massachusetts Amherst.
Long started studying both blockchain and bitcoin in 2013
and then co-founded NEM blockchain in 2014. The Tomo project was
started in late 2016 and began development of the Tomoapp and
Tomochain ledger in January 2017.
The goal of Tomochain is to be a leading company in building the
Internet of Value, designing its infrastructure and working to
create an alternative financial system which is more secure,
transparent, efficient, inclusive and equitable for everyone.
In addition to financial services, Tomochain is advising
Vietnamese brands and FMCG companies to understand the applications
of blockchain technology to database marketing, influencer
marketing, and social network marketing to their industries.
Head of Digital, Wavemaker
Gurpreet Wadhwa is the Head of Digital at Wavemaker and he
has more than 12 years of work experience. He came to Vietnam in
2016 to join MEC, a Group M / WPP agency which became “Wavemaker” in
2017. Wavemaker is a billion dollar-revenue next generation agency
that sits at the intersection of media, content and technology.
Gurpreet has more than 13-years of agency experience including Maxus /
Group M in India. He played the key role in creating India’s first
crowd source mapping application for digital start-up MAD and has
worked with a variety of clients including Eicher Motors, Hero
MotoCorp, HT Media, Panasonic India, Perfetti van Melle, Pernod
Ricard and Volvo automobiles.
His areas of expertise include Digital Media Strategy,
Planning & Media Buying; Business Development, Sales and Talent
Acquisition. As head of digital at Wavemaker, his focus is to lead
the digital team in developing the digital strength of the agency
and bring new thinking and capability to clients in Vietnam.
EVENT SCHEDULE & VENUE
Date: March 6th. 2018
- 18:00 - Doors Open
- Networking & Food
- 18:45 - Presentations
- 20:30 - Networking & Drinks