Marketing & Media Network
Advertising, Digital, Marketing &
(Tuesday) 6:00pm - 9:00pm
Hard Rock Cafe
MPlaza, 39 Le Duan Avenue
District 1, HCMC
Register and pay now:
Register and pay later: 350.000 VNĐ
Pay at the door: 400.000 VNĐ
Critical Issues in Marketing
2018 is a critical year for marketing and key issues marketers face that weren’t imagined in 2017 and it’s all about disruption!
Facebook’s data breaches of almost 100 million customers;
cyber hacking in Japan which cost a company more than $630 million USD in losses;
online fraud which cost online merchants over $58 billion USD in 2017;
intellectual property fraud which is estimated at over $600 billion USD;
platform dominance – are Facebook, Google and YouTube too big and why they can’t stop consumer fraud on their platforms; and “are ad agencies dying?” since consulting companies and Facebook and Google are working directly with clients and bypassing agencies.
M2 is planning a three-part series in May, June and August to explore these issues in cooperation with Vietnam Marcom and the Vietnam Marketing Association.
M2 – May 8th will feature:
- Customer service and how it impacts corporate asset & brand value
- Database & Privacy issues & the new EU data laws
- Intellectual Property Theft
- Mobile Advertising & Marketing – Who knows if its working?
- Online fraud in digital advertising, KOL marketing & social media
M2 – June will feature:
- What brands want from their agency and media partners
– an interactive session between brands and agencies
* Co-organized with Vietnam Marcom & Vietnam Marketing Association
M2 – August will feature:
- Consumer fraud & Identity theft
- Creating relevant content for different market segments
- CyberSecurity for companies, enterprises & online businesses
- Identifying the Right Technologies for your Digital Business & Enterprise
- The digital transformation of corporations
- The Future of Advertising Agencies & Media Companies
Sign up now for the first in this three-part series “Critical Issues in Marketing” – an M2 – Marketing & Media event on May 8th / Tuesday from 6:00 ~ 9:00pm at the Hard Rock Café in District 1.
THIS MONTH’S FEATURED SPEAKERS
Yee Chung Seck
Partner, Baker & McKenzie Vietnam
Yee Chung Seck is a Partner at Baker & McKenzie law firm,
one of the leading law firms in Vietnam. Chung leads the Firm's
Mergers & Acquisitions, TMT, Pharmaceutical and Healthcare Practices
Chamber Asia has ranked Chung as the leading lawyer in the field
of Corporate/M&A in Vietnam from 2010 ~ 2018 and he has been
recognised as a leading and highly regarded lawyer in the M&A
practice in Vietnam by IFLR1000 (from 2015 to 2018) and a leading
lawyer for TMT practice in Vietnam by Asia Pacific Legal 500 (2015).
Chung is a member of the Singapore Bar Association and
serves as Vice-president of the Singapore Business Group in Vietnam.
He also serves as the Co-chairman of the American Chamber in
Vietnam’s Information & Communications Technology committee.
Vice President - APAC, POKKT
Pravin Shetty is the Vice President - APAC for POKKT, a top
mobile video advertising platform in India & Southeast Asia that
focuses on rewarded Video Ads within Mobile Games. POKKT is
integrated with over 300 Top Games and App Developers and has a
reach of over 100 million unique users in the region.
working with POKKT, Pravin worked at Mindshare Vietnam as Partner -
Client Leader. He has almost 20 years of media experience across
functions of leadership, client servicing, planning and investment
strategy. He is skilled in leading large account teams with talent,
product and service development at the core.
Pravin has a Masters of Commerce from the University of
Mumbai and also a Masters in Marketing Management from the Jamnalal
Bajaj Institute of Management Studies. He has lived in Vietnam since
2012 and is active in Vietnam’s marketing and media community.
Director of Digital & Social Strategy, Red2 Digital
Oliver Woods is an award winning (Agency of the Year,
Cannes, Effies, IAB, Kancils) advertising and brand strategy expert
with more than 10 years of experience, developing business, creating
strategies and leading teams in Asia-Pacific.
Oliver started his career in 2007, becoming one of New
Zealand’s first social media consultants and has been based in
Southeast-Asia since 2009. He has worked with M&C Saatchi in Kuala
Lumpur as a Strategic Planner and then Leo Burnett (Kuala Lumpur) as
Social Media Director, before relocating to Ho Chi Minh City in 2016
to become Director of Digital & Social Strategy at Red2 Digital.
Chief Digital Officer, KPMG Vietnam
Jason Woolley is the Chief Digital Officer of KPMG in
Vietnam and regularly experiences digital transformation, at great
personal cost, each time a new piece of shiny technology is
released. Growing up at a time when there was an expectation we
would be living a futuristic life of ease by now, where robots took
care of all the manual labour, he is committed to challenging the
poor technology implementations that have held up this dream.
As Chief Digital Officer for KPMG Vietnam, he is responsible for
digital initiatives across the service lines, and also brings
experience of digital marketing, internet, and communications
technologies to client projects.
Prior to joining KPMG, Jason worked for Knorex, a
performance-focused digital marketing agency in Singapore. He has
also worked for Group M in Singapore as Director of Search
Operations in Asia Pacific and Group M in Vietnam as General Manager
for Connect at Group M. He has lived off and on in Vietnam since
EVENT SCHEDULE & VENUE
Date: May 8th. 2018
- 18:00 - Doors Open
- Networking & Food
- 18:45 - Presentations
- 20:30 - Networking & Drinks