Hard Rock Cafe / 6:00pm ~ 9:00pm
Pre-paid - 250,000 VND / At the door - 400,000 VND
Content is King!...
So why is yours killing your brand?
Everyone knows that Content is King ~ but why are so few companies doing it
Companies are posting articles, blogs, market research and videos
on a daily basis but does it really engage the consumer and create value for the
brand or is the wrong content destroying your brand?
Join us for our June 7th M2 event and find out the answers to these questions
and more from our outstanding group of speakers.
Kerry L. Kennedy
CEO & Executive Producer
Asia Media Partners
How a short video created 10x
Kerry has more than 25 years of marketing and media
experience, was president of Direct Marketing Services Japan and has
worked with leading advertising agencies including JWT, McCann and
He began doing Internet webcasting in Tokyo in 1998 and has
been one of Asia's pioneers in the development of streaming media
and webcasting through his websites, TabiFan.com (1998),
ITVJapan.com (2004), ITV-Asia.com (2008) and VietnamBusiness.TV
THIS MONTH’S FEATURED SPEAKERS
Head of Strategy
(Brand & Digital)
Marketing: you're doing it wrong
Brands want to be publishers, but sometimes they
can’t get out of their own way. From strategy to effort there are
some key reasons why even the most elite of brands struggle. We
dissect where brands go wrong and show you the potential of how any
brand can create exceptional content.
Dacey Calisura is the Head of Strategy (Brands & Digital)
for Aleph-Labs in HCMC. She is a digital native with over 15 years'
experience in digital strategy, media planning and buying, social
media, web project management, content management and agency
She has worked with global agencies and multinational brands
across Australia, Middle East/Africa, Europe and Asia.
In addition to Aleph-Labs, Dacey trains and consults to brands
and corporate clients on 360 digital communications through the
Vietnam Digital Academy, which facilitates workshops to educate
business professionals on digital and marketing topics.
Chief Strategy Officer
Leo Burnett Vietnam
Brands need to navigate through the information overload and
attention spans shorter than that of a goldfish. Key concepts and
key questions to help marketers simplify their journey through this
Abhijit serves as a sounding board for strategic questions
that surround the brand and the business. He comes with 15+ years of
experience in Brand Consulting, Consumer Insights and New Media. An
active thought leader and provocateur in industry conversations
shaping the business of communication.
He is referred to as the 'New Age Planner' in media for his
progressive thinking and frameworks, which have helped brands create
media agnostic solutions that address real business problems.
His work has been highlighted in numerous regional advertising &
marketing award shows including the AMEs, MMAs, WARC Prize for Asian
Strategy, and the WARC Prize for Innovation and the APPIES.
Ngo Thi Cam Tu
Content & Cross-channel Media
What is the most effective strategy to create
complex dialogues that will reach target communities whether they’re
online or driving a car? How can brands and companies ensure that
content is always available and the dialogue never ends?
Ngo Thi Cam Tu established MegaMedia in 2004. MegaMedia is the
only company to provide audio and radio content solutions to every
province of Vietnam.
The company creates and executes integrated audio/radio media
projects, mobile media and social networks / user community projects
on a nationwide basis for clients such as BP Petco, Dutch Lady,
Honda Vietnam, Kimberly-Clark, Masan, Shell Vietnam, Tan Hiep Phat,
Thaco-Truong Hai Auto and Wrigley.
Tu has a BA in Journalism, from the University of Social
Sciences and Humanities and a BA in English from the University of
Foreign Languages, both from Hanoi National University. At MegaMedia
she is in charge of planning content strategy, building media
communities and business development
Tran Thi Thanh Mai
Kantar / TNS Media Vietnam
What content & media are Vietnamese
consumers really engaging with?
Watch out! Numbers can fool you. Vietnam is the
5th biggest You Tube country in the world. The Vietnamese spend more
time with digital than with traditional media. Should or shouldn’t
your brand go online ~ and with what content?
Tran Thi Thanh Mai is the Managing Director of Kantar /
TNS Media and is one of Vietnam’s most famous marketing
professionals She is a passionate researcher an expert in audience
research and media intelligence. She also has a wealth of knowledge
and experience in the media field thanks to 20 years of experience
in marketing and advertising management for multinational companies.
Mai’s goal is to provide insights and information that help
clients to make better decisions in marketing communication in the
evolving media landscape. She had been a marketer for Burmah Castrol
Oil and Philip Morris, and a marketing communication consultant for
J. Walter Thompson before joining TNS Media Vietnam in 2007.
Mai graduated from Hanoi University and has an MBA Degree
from RMIT University. She is a Board Member of VAA (Vietnam
Advertising Association); Secretary of the Vietnam Market Research
Community; and a member of ESOMAR.
Hard Rock Cafe
(6:00pm - 9:00pm)
Pre-paid @ 250,000 VND
At the door @ 400,000 VND
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Mr. Kerry Kennedy | E: firstname.lastname@example.org
Ms. Ely Pham | E: email@example.com