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Market Research & Presentations

As consumers are becoming more sophisticated in their demands for products and services, innovation is happening faster than ever before.However,…

Vietnam In The Age Of Transformation

Added on Thursday, 25 April 2019 in Marketing & Media
As Vietnam heads into 2019, her economy will largely be driven by digital transformation and disruptive technologies. Industry 4.0 will…
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP…
This special report from Kantar Worldpanel is designed to keep you abreast of Vietnam’s 2019’s consumer trends and behaviors, as…
The explosion of the Internet, mobile usage, faster paced lifestyle and challenging working hours are adding more and more layers…
Ralf Matthaes and the staff of Infocus Mekong Research have prepared this in-depth report on the Vietnamese consumer market and…
This report from Decision Lab explains the concepts of multi-channel digital campaign measurement and how companies can achieve higher returns…
Welcome to the PwC guide to Doing Business in Vietnam – 2018 edition!Every year, PwC publishes its guide to Doing…
This report gives you an in-depth overview of the Vietnam Foodservice Market in 2018. Our exclusive data of Vietnamese eating…

Third annual e-Conomy SEA 2018

Added on Thursday, 25 April 2019 in Marketing & Media
3rd edition of e-Conomy SEA by Google & Temasek, our research on Southeast Asia’s internet economy. Third annual e-Conomy SEA…

Consumers of Tomorrow

Added on Thursday, 25 April 2019 in Marketing & Media
By: Gaurang Kotak, Head of Consumer Insights, Nielsen VietnamThis is a keynote presentation from the Mobile Marketing Association – MMA…

The Flavour of Unilever’s Mobile

Added on Thursday, 25 April 2019 in Marketing & Media
By: Nguyen Thi Minh Tam, Lead of Home & Hygiene Business Category, UnileverThis is a keynote presentation from the Mobile…
By: Nguyen Xuan Linh Trang, Senior Marketing Director, Suntory Pepsico VietnamThis is a keynote presentation from the Mobile Marketing Association…
By: Ninh Do, Country Marketing Manager, Vietnam – GoogleThis is a keynote presentation from the Mobile Marketing Association – MMA…

The Rise of Mobile Gaming

Added on Thursday, 25 April 2019 in Marketing & Media
By: Sudarshan Saha, Managing Director (TUL), MindshareThis is a keynote presentation from the Mobile Marketing Association – MMA Forum Vietnam…
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